THE 5-SECOND TECHNIQUE THAT REDUCES RESISTANCE
Most of us resist being told what to do, but we almost always follow through on what we’ve told ourselves.
In this video, I explore the power of pledges. A small commitment, spoken in our own words, can shape behaviour far more effectively than instructions or reminders. One study found that when people were simply asked to promise they’d call to cancel a booking, no-shows dropped dramatically. Nothing else changed. Just the act of saying “yes, I will.”
The same principle applies in leadership, persuasion and change. People commit to what they declare, not what we demand. If you want a decision to stick, create the space for others to choose it and say it themselves.
A simple verbal commitment can turn intention into action.
For more details, tips & insights for mastering the art of changing minds, get your copy of my latest book Mindstuck at this link
What others are saying:
“Mindstuck pulls back the curtain on the hidden forces that lead people to embrace change.”
Loran Nordgren, PhD - Kellogg School of Management Professor and bestselling author of The Human Element
“This book is a must-read guide for anyone looking for practical insights into how to persuade even the most stubborn and strong-willed individuals.”
Jonah Berger, PhD - Wharton Professor and bestselling author ofThe Catalyst
“Saturated with science yet practical and funny! Mindstuck grabbed my attention from the very first page. This book will help you win hearts even when minds are on the defensive.”
Zoe Chance, PhD - Senior Lecturer, Yale School of Management and author of Influence is Your Superpower