THE SURPRISING REASON SMART PEOPLE LOSE THEIR PERSUASIVE EDGE
Certainty feels safe, but it can quietly suffocate your curiosity - and with it, your ability to influence others.
In this video, I explore a trap we all fall into: judging new ideas through the lens of what we already believe. I call it the Prism of Precedence. It’s natural, but it’s also one of the biggest reasons smart people get stuck. Old assumptions crowd out new information. Familiar ideas feel more “true” simply because they’re familiar.
For anyone who wants to lead, persuade or shape change, this matters. The more rigid you are, the more rigid others become in response. Curiosity, on the other hand, is contagious. When you stay open, people feel safe enough to do the same.
If you want more impact, stay curious enough to let new ideas surprise you.
For more details, tips & insights for mastering the art of changing minds, get your copy of my latest book Mindstuck at this link
What others are saying:
“Mindstuck pulls back the curtain on the hidden forces that lead people to embrace change.”
Loran Nordgren, PhD - Kellogg School of Management Professor and bestselling author of The Human Element
“This book is a must-read guide for anyone looking for practical insights into how to persuade even the most stubborn and strong-willed individuals.”
Jonah Berger, PhD - Wharton Professor and bestselling author ofThe Catalyst
“Saturated with science yet practical and funny! Mindstuck grabbed my attention from the very first page. This book will help you win hearts even when minds are on the defensive.”
Zoe Chance, PhD - Senior Lecturer, Yale School of Management and author of Influence is Your Superpower