THE TWO WORDS THAT UNLOCK CLOSED MINDS
The two most persuasive words in the English language are also the simplest: I agree.
In this video, I explore why. For centuries, philosophers spoke of the “commonplace” - the shared ground from which minds open and real persuasion begins.
It might be a shared value, a common experience, or a mutual goal. That starting point changes the tone of the conversation and opens the door for real dialogue. Agreement creates connection, and connection is what makes new ideas possible.
If you want to change someone’s mind, don’t begin with the battle lines. Begin with the common ground.
For more details, tips & insights for mastering the art of changing minds, get your copy of my latest book Mindstuck at this link
What others are saying:
“Mindstuck pulls back the curtain on the hidden forces that lead people to embrace change.”
Loran Nordgren, PhD - Kellogg School of Management Professor and bestselling author of The Human Element
"This book is a must-read guide for anyone looking for practical insights into how to persuade even the most stubborn and strong-willed individuals.”
Jonah Berger, PhD - Wharton Professor and bestselling author ofThe Catalyst
“Saturated with science yet practical and funny! Mindstuck grabbed my attention from the very first page. This book will help you win hearts even when minds are on the defensive.”
Zoe Chance, PhD - Senior Lecturer, Yale School of Management and author of Influence is Your Superpower